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Your Local Plant Nursery Resource for the Rogue Valley Since 2005

3223 Taylor Road, Central Point, OR 97502

Amelanchier

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Amelanchier Autumn Brilliance flower

Serviceberry or Juneberry

Amelanchier Autumn Brilliance flower

For those of you who are not already familiar with Amelanchiers – aka: Serviceberry, Juneberry, Saskatoon (they have a LOT of common names), let this serve as an introduction to what might well become your new favorite shrub/small tree!

Serviceberries are one of those rare plants that provide year-round interest here in the Rogue Valley. In the spring, this charming member of the Rose family is covered by clouds of white flowers that are a big favorite with pollinators.

Summer brings truly delicious blue-black berries (hence the name Juneberry) that taste like a cross between a blueberry and an apple, and are as popular with birds as they are with humans.

The fall color of Serviceberries – especially ‘Autumn Brilliance’ – rivals maples for color and intensity. And even when they drop their leaves, the branching pattern of Serviceberries provides nice visual interest in the winter garden.

They’re also relatively carefree and easy to grow, and do well in full sun to light shade with average water. Most Serviceberries are somewhat drought-tolerant at maturity, and will only need deep watering once or twice a month during the summer.

Shooting Star Nursery regularly carries three varieties of Amelanchier:

 Autumn Brilliance plant crop edit‘Autumn Brilliance’: We are absolutely in love with this plant! It works well as either a small single-trunked tree or large multi-trunk shrub, reaching about 15’ to 20’ tall and wide at maturity. As the name suggests, ‘Autumn Brilliance’ puts on a truly spectacular show of color in the fall. 

Spring Flurry edit‘Spring Flurry’ has more of an upright tree form (28’ tall by about 20’ wide) than Autumn Brilliance’. It has a strong, dominant central leader and is a great choice for a small street tree: low maintenance, abundant spring flowers, and nice fall color too.  is generally available in tree form. 

Our native western serviceberry (Amelanchier alnifolia) is a bit smaller than the two cultivars listed above – generally reaching about 12′ by 6′ at maturity – and can be found growing right here in the Rogue Valley and surrounding areas. They bloom and fruit about a month later, are easy to care for, and are excellent wildlife-friendly plants: the berries are heavily visited by a variety of pollinators, birds love the berries, and the plants also provide nice nesting sites for songbirds.